2021Founded
Our Story
Born from
Curiosity
Rihla was founded in 2021 by a group of writers, historians and designers who felt that the internet had become very good at telling people where to eat — and very bad at telling them why a place matters.
"We wanted to build the cultural guide we always wished existed."
Starting with deep dives into North African history and the Amazigh heritage of Algeria, Rihla grew into a platform covering over 60 destinations across 5 regions — with a particular focus on cultures and histories underrepresented in mainstream travel media.
Today, Rihla is read by over 50,000 curious readers monthly, and our team of 12 researchers and writers spans four continents.
